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Title	The influence of sales promotion on Thai customers purchase decision for transportation service application: a case study of Grab and Uber in Thailand
Creator	Chanoknun Suriyamongkol
Creator in other language	ชนกนันท์ สุริยมงคล
Subject	Taxicabs -- Marketing Taxicabs -- Thailand Sales promotion
Keyword	Sales promotion effect Influence of sales promotion Uber Grab Transportation service application Taxi-booking service Ride sharing application
Publisher	Thammasat University
Contributors	Miller, Kenneth E., advisor
Date of issued	2016
Type	Text
Format	application/pdf
Format-extent	8, 46 leaves
Identifier (Full Text)	http://ethesisarchive.library.tu.ac.th/thesis/2016/TU_2016_5802040419_6001_4582.pdf
Language	eng
Rights	Copyright of Thammasat University. Licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives license.
Rights holder	Thammasat University
Degree name	Master of Science (Marketing)
Degree discipline	Marketing
Faculty/College	Faculty of Commerce and Accountancy
OCLC number	1024296205
CONTENTdm number	33842

The influence of sales promotion on Thai customers purchase decision for transportation service application: a case study of Grab and Uber in Thailand

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