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Title	The study of consumer behavior and selection criteria on alternative taxi service in Bangkok
Creator	Worapong Archarworarit
Creator in other language	วรพงศ์ อาชาวรฤทธิ์
Subject	Taxicab industry -- Thailand -- Bangkok Consumer behavior -- Thailand -- Bangkok
Keyword	Alternative taxi service Uber Grabtaxi Consumer behavior Customer satisfaction
Publisher	Thammasat University
Contributors	Hutton, James G., advisor
Date of issued	2015
Type	Text
Format	application/pdf
Format-extent	5, 38 leaves
Identifier (Full Text)	http://ethesisarchive.library.tu.ac.th/thesis/2015/TU_2015_5702040949_3536_2209.pdf
Language	eng
Rights	Copyright of Thammasat University. Licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives license.
Rights holder	Thammasat University
Degree name	Master of Science (Marketing)
Degree discipline	Marketing
Faculty/College	Faculty of Commerce and Accountancy
OCLC number	1024296564
CONTENTdm number	34292

The study of consumer behavior and selection criteria on alternative taxi service in Bangkok

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